The Trend of Home-grown Characters and Their Business Opportunities
Speaker: Mr. Chris Luk, Director of Plastrons Ltd.

Chris is in charge of sales, marketing and business development of Plastrons Ltd. After receiving bachelor degree in Information Systems from the City University of Hong Kong, Chris worked as an IT leader in a top listed IT corporation. Later Chris joined a top multimedia firm as a Project Manager to take charge of numerous multimedia projects serving many dominant corporations in the region. With strong desire to start his own business, Chris established Plastrons Ltd. with his partner at late 2001. With just 4 years, Chris has led his team to build up a fast-growing local popular character brand “Bon Bonn” and turned Plastrons to be one of the most successful character development companies in HK with lots of world-class clients. Chris was awarded as Innovative Entrepreneur in 2003 and Outstanding Graduate of City University of Hong Kong in 2006 for his remarkable achievements in short period of time.